Mandate
Strengthen the credibility of a new player in the field of greenhouse gas (GHG) remote sensing in the face of powerful competition. Help it to be taken seriously, especially by government authorities in Canada and abroad. Support its efforts to become a global reference in its field of expertise.
Approach
To help GHGSat achieve its ambitions, we first led a series of workshops and reflections on the strategic positioning of the young company. Working in co-creation made it possible to clearly define the mission of the technology company, its unique value proposition, its vision, its values, its target customers and its product and service offering. We have improved the company's brand image so that it can stand up to the competition. New slogan and logo now highlight the innovative and humanistic aspects of the brand. Then, to attract and retain the best talent, we established an employer brand together by focusing on both technological and human innovation. Finally, we have developed presentation documents for senior government authorities in order to deploy this new positioning, to express the full potential of the company and to generate contracts.
ResultS
Before this collaborative approach, GHGSat was a young business with big ambitions, struggling to position itself as a prominent force in the industry. Our co-creation process helped propel it forward: they are now recognized as the global leader in high-resolution monitoring of green house emissions from space. In 2022, it was even identified as one of the most innovative companies by Fast Company. It currently has 12 satellites in orbit and various surveillance and analysis technologies.